by Heidi Khoshtaghaza
•
1 December 2020
It’s cold out there, isn’t it? It’s also busy with shoppers rushing here and there and we totally understand that shopping in the middle of a global pandemic can be a bit of a worry. That’s why, here at S Murray Jewellers – while we love to see your smiling faces in our physical shop – we’ve been working tirelessly behind the scenes to make sure our online shop is packed to capacity with gorgeous, sparkling pieces of jewellery for you to browse. Whether you’re looking for a present for a partner, spouse, parent, child or friend, we’ve got something to suit every budget, taste and style. But before you dive in, here’s our four-step guide to buying jewellery online this Christmas. Make yourself a delicious hot drink, light a fire, snuggle under a blanket and have a read – Christmas will be done before you know it. Know your intended recipient’s style and personality It doesn’t matter how big a budget you have or how generous you’re feeling when you’re buying jewellery for your loved ones this Christmas. The thing that really matters is that you know what your intended recipient’s personality and style is like. There’s no point browsing the statement, glitzy rings if your loved one generally wears understated, classic stud earrings. Likewise, don’t buy a delicate, classical pendant and chain if the recipient normally wears bold and chunky. Take a sneaky look at their existing jewellery collection and try to match the style, metal choice and design while finding something they haven’t already got. That way, you’ll be able to narrow down your search and find the perfect gift of jewellery in our online store. Making a selection Once you’ve armed yourself with the information about the style of jewellery you’re looking for, use our online categories to narrow down the search. There’s everything from silver jewellery with sparkling cubic zirconia to 18ct gold with dazzling diamonds – from bracelets, perfect for engraving, to stud and drop earrings. If you’re unsure about anything regarding your purchase, why not contact us and we’ll talk you through your purchase, providing expert advice on style, finish and fit. Allow time for delivery This is a crucial step, especially at this time of year. While online shopping for jewellery means you avoid the cold and the crowds, it does mean you have to wait for your order to arrive rather than walking out of the shop with it there and then. So, it’s important that you us and yourself enough time to select, despatch and deliver your online shopping order to you before the big day. But don’t worry. There’s still time. Our team and the elves will be here until Sunday 20 th December, shipping out orders and helping online shoppers. After that date, I’m afraid we can’t guarantee Christmas delivery so get in quick! If you’re buying rings, find out what size you need While not ideal, buying a ring online is not an impossible task. We stock a whole range of different sizes in our rings and it’s fairly simple to measure a finger with string or dental floss, then convert that measurement into a ring size. Failing that, measure the diameter of an existing ring that fits the finger you’re buying for and convert that into a size letter with an online guide. Still stuck for what to buy? Here’s a rundown of our five most popular purchases this Christmas season: Silver emerald cut Swarovski stud earrings - £52 18ct white gold diamond eternity rings - starting from £499 Platinum solitaire engagement rings - starting from £1295 Silver jewellery with a yellow Cubic Zirconia stone - £50 to £62 9ct gold diamond pendant and chain - starting from £216 Oh, and because we love welcoming new customers to our store, we’re offering all new online customers the code: FIRST10 to get an additional 10% off full-price and reduced items saving up to 40%. Merry Christmas from us to you. There you have it – your guide to buying jewellery online this Christmas. Enjoy and don’t hesitate to contact us if you have any questions – but check out our Frequently Asked Questions section first..